Leaner. Faster & Better.

We work closely with our clients and associates. Regular face-time (online or offline) with our clients makes working more efficient as we can comment, iterate, and decide matters together throughout the day. Being a member of a dynamic team is also very rewarding – you become a part of a bigger entity with a common goal.

We wanted to get rid of all the unnecessary fuss in the design process: meetings where nothing is decided as well as fruitless second-guessing. That’s why we started acid testing ideas & concepts; a simple study conducted on the target audience can be done cost-efficiently in a matter of hours, and the results often give the needed validation on direction.

Agencies traditionally spend hours on creating visually fine-tuned and all-embracing presentations. We like to keep our decks simple and place the focus rather on continuous dialogue in the iterative planning process. The aim is to work smarter, not more.

Organizational hierarchy slows down the decision-making process and in general seems outdated. We value teams’ and individuals’ judgement, and encourage each other to make decisions and take action proactively.

In the early days we had no specific project managers nor producers – in fact we didn’t even have a CEO before November 2018. Today we have producers helping some of our biggest accounts to run smooth, but whenever needed, our creatives are ready to manage a project, too.