UPM Raflatac Giving waste a new life

UPM Raflatac, one of the world’s leading sustainable labelling manufacturers, needed to find a new way to tell about its recycled labelling options.

UPM Raflatac


We wanted to create a concept that would cherish the beauty of recycled materials. The process of global circular economy was a complex one to tell but the idea behind it was not – giving waste a new life.

We created a new communications structure and a visual and textual messaging platform that kept key messages the same across the markets but allowed room for the needs of specific sales offices and customers.

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Through humane tone-of-voice and hypnotizing visualization, the hard and technical process was made approachable for everyone.