UPM Raflatac Giving waste a new life

UPM Raflatac, one of the world’s leading sustainable labelling manufacturers, needed to find a new way to tell about its recycled labelling options.

UPM Raflatac

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We wanted to create a concept that would cherish the beauty of recycled materials. The process of global circular economy was a complex one to tell but the idea behind it was not – giving waste a new life.

We created a new communications structure and a visual and textual messaging platform that kept key messages the same across the markets but allowed room for the needs of specific sales offices and customers.

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Through humane tone-of-voice and hypnotizing visualization, the hard and technical process was made approachable for everyone.

The implementation of the new platform has just started. What we already know is that the operational time savings while managing the new platform are even higher than expected.