Tibber is a Swedish-Norwegian digital energy company that wanted to transform its brand in a way that would resonate with a broader audience in a global context, without losing its original appeal amongst the tech-savvy early adopters.
Tibber is a Swedish-Norwegian digital energy company that wanted to transform its brand in a way that would resonate with a broader audience in a global context, without losing its original appeal amongst the tech-savvy early adopters.
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The solution was created using Wörks’ lean, co-operative and data-driven design methods. The visual and tonal elements were designed to complement each other. The communications’ focus was shifted from features towards benefits, and the modern family lifestyle imagery with its quirky pop culture details brought context to the equation.
The new brand identity has been positively received both internally and externally. The work on the brand identity and communication received an internationally renowned Red Dot Design Award in 2020 in the category of energy brands. Most importantly the new identity has helped to pave the way for Tibber’s electric revolution in new markets.
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