Suunto Global Launch
Suunto helps people keep track of time and their activity. The watches are developed in Finland to meet the standards of the most demanding users and most extreme conditions.
Challenge:
Suunto had developed a new version of their bestseller watch. They needed to crystalize the value proposition and launch the new watch worldwide with a clear concept. So, we came to help.
Solution:
People worldwide were struggling in the middle of the Covid-19 crisis. For many, staying active had become more important than ever. We wanted to empower people to take the first steps towards a more active lifestyle and find the energy they get from staying on the move.
We created a completely digital global launch campaign, designed communicational hierarchy and visuality, and implemented the concept to work with a digital multi-channel approach across all the different continents. But most importantly, we encouraged people to take the first step and keep on moving.
