Amos Rex Generation 2020

Helsinki’s new landmark – art museum Amos Rex – needed a core concept for their marketing.

We wanted to create something that would bring together the museum with its ever-changing exhibitions. Our solution brought Amos Rex’s iconic domes to the center of attention, working as a window between art end the outside world.

As a result, the lines in front of Amos Rex don’t seem to be disappearing anytime soon.