Wörks X

Serla rebranding

For decades, Serla household paper packaging has featured a squirrel character. However, the squirrel had been a bystander, with no active role in any of the marketing communications. We put the new, modern Serla Squirrel in the spotlight: to star in the films, to act as a social media spokesperson, and to bring fresh appeal to the packaging.
Rebranded Serla products will be gradually introduced during 2016.